On Thursday, March 24, 202, idEA was represented by Rofi Uddarojat as Head of PPGR who was present as a speaker at the webinar organized by the Export School. This webinar was held to encourage broader knowledge on how to use e-commerce to support national export activities. On this occasion, Rofi Uddarojat presented several models of using e-commerce for export, such as using cross-border e-commerce, advertising through social media, etc.

Several participants, mostly students, gave responses and questions, including how to sell in e-commerce and specifically how to be curated through an e-commerce platform that organizes exports. In general, this webinar has provided an introduction for participants to understand fundamental digital marketing techniques for export activities.

The Export School itself is one of the Merdeka Campus programs carried out under the auspices of the National Export School Foundation. This program combines off-campus lectures equivalent to 20 credits and real digital export practices by optimizing e-commerce and other digital business tools. Participants in this program will have the opportunity to practice exporting. Through this program, it is hoped that a modern and cool generation of young exporters will be born with real practice in the international marketplace.