Jakarta, February 29, 2016 - The trend of shopping online, or better known as e-commerce in the world each year is increasing. In 2012, total sales of e-commmerce world reached US $ 1.058 trillion. Last year eMarketer recorded total sales of e-commerce world reached US $ 1.771 trillion, and that number is predicted to increase to US $ 2.053 trillion this year. E-commerce industry in Indonesia alone middle and is predicted to continue to grow significantly in the coming years, to reach $ 130 billion in 2020. This figure will put Indonesia as one of the world's largest economic power digital.

Beginning in 2016, the industry e-commerce Indonesia entered a new phase after the government issued a road map that will be the cornerstone of industrial development of e-commerce in the future. The road map includes seven strategic aspects, namely logistics, funding, consumer protection, communications infrastructure, taxation, human resource development, and cyber security. All components is a crucial factor for the progress of the national e-commerce industry.

With hard work and synergy between the various elements of the ecosystem, the e-commerce industry could bring significant changes to the Indonesian economy. According to the McKinsey Global Institute, SMEs are turning towards digital will have a growth rate two times higher than those who did not get into the digital realm. Indonesia currently has about 56 million SMEs and to be one of the biggest contributors to the economy with a contribution of 55.6% to the national GDP. "We hope that e-commerce can make a positive contribution to the growth of the national economy and help the perpetrators to be more economically independent" explained Daniel Tumiwa, Chairman of Indonesia E-Commerce Association (IDEA).

In the midst of this positive euphoria, Indonesia will host the largest e-commerce event "Indonesia E-Commerce Summit & Expo (IESE)" on April 27 to 29 next at Indonesia Convention Exhibition (ICE), BSD, Tangerang. As a meeting forum prestigious industry stakeholders, Summit and Workshop for 3 days will feature 72 speakers from both local and international, as well as more than 150 exhibitors. This event was initiated by Indonesia E-Commerce Association (IDEA) along Dyandra Promosindo, and supported by the Ministry of Commerce, Ministry of Communications and Information Technology, and Creative Economy Agency.

The theme "The New Digital Energy of Asia" ,. IESE 2016 is planned to be opened by the President of Indonesia, Joko Widodo, as well as the speakers of national and international caliber who are prominent figures from e-commerce industry and its supporting ecosystem. Call it Roger Egan - CEO & Co-Founder Redmart, Rajan Anandan - Vice President SEA & India Google, Mitch Barns - Global CEO of Nielsen, wrapped up in January - Minister of Communications and Informatics RI, Thomas Lembong - Minister for Trade, Triawan Munaf - Head of Creative Economy, and many more.

List of other speakers who will fill IESE Summit and Workshop 2016 are:

    Budi G. Sadikin - President Director, Bank Mandiri
    Kusumo Martanto - CEO Blibli.com
    William Tanuwijaya - Co-founder & CEO Tokopedia.com
    Alex J. Sinaga - President Director & CEO, Telkom
    Madeleine Ong de Guzman - Vice President Marketing, Elevenia.co.id
    Satar - Chairman, MatahariMall.com
    Hadad Hadad - Chairman of the Board of Commissioners, the Financial Services Authority
    Suresh Subramanian - Managing Director, TNS Indonesia
    Andi S. Boediman - Managing Partner Ideosource VC & Board of Director Bhinneka.com
    Prof Dr. Ir. Richardus Eko Indrajit., M.Sc, MBA - ID-Sritii, Banks Association, BSNP & DRN
    Nadiem Makarim - Co - founder & CEO of Go-Jek
    Andy Zain - Managing Director, Mountain Morning Ventures

In addition, the committee has also received confirmation of the presence of e-commerce giant Alibaba and Ebay will also be a guest speaker at IESE, 2016.

IESE 2016 is fully supported by the Bank as the main sponsor, and other sponsors who will also be eksibitorseperti Blibli.com, Tokopedia.com, Sun Mall.com, UCWeb, Biznet, Elevenia.co.id, JD.ID, JNE Express, Oracle, Sprint and Telkomsel.

The event is also staying as a follow-up of government programs in the field of technology and the digital economy, which has become one of the priorities of development. For example in an effort to disseminate E-Trade Roadmap Indonesia, particularly with regard to the birth of 1,000 technopreneur program in 2020.

"Let's use the IESE as a forum for close ranks, moving quickly to realize the dream together through the work programs which have been determined! We are optimistic that the vision of making Indonesia the digital world economic power can be achieved in 2020, "said Daniel Tumiwa as Chairman of IDEA.

"IESE 2016 will be the right arena for players Indonesian e-commerce industry to improve their business. The presence of important figures of e-commerce industry world became the main attraction for IESE in 2016, "said Michael Davis, Associate Director, Dyandra Promosindo. He also stated that the magnitude of the potential visitors opened the opportunity for e-commerce players to show the superiority of their products.