Jakarta, Monday, February 15 2016.Awal 2016 was a milestone for the e-commerce industry in Indonesia. The government finally issued a road map that will be the cornerstone of development in the future. After standing for nearly four years, E-Commerce Association of Indonesia who represent the industry ecosystem, watching the direction of development toward the advancement of the digital economy in Indonesia. With hard work and synergy between the various elements of the ecosystem, the industry has now become one of the country's development priorities, are expected to be able to bring Indonesia into a new force in the world of the digital economy.

The road map includes 7 strategic aspects, namely logistics, funding, consumer protection, communications infrastructure, taxation, human resource development, and cyber security. All components is a crucial factor for the progress of the national e-commerce industry. Then it is always committed to provide the Association enter and play an active role during the preparation, implementation, and evaluation in the future.

From the funding side, the positive news to come from the opening of the negative investment list for e-commerce business model based market place, price comparison, daily deals, and online classified ads. Looking ahead, it is expected the same thing also applied for online retailers. Foreign investment is crucial for a startup business, because it can provide equality of opportunities with businesses that have received previous investments (pre-enactment DNI), the choice of access to funding that is not entirely dominated by local conglomerates and, more important is the transfer of knowledge and technology from foreign players Those already engaged in this industry.

In addition to the investment, the pioneering e-commerce businesses in the future will also be given several options to financing such as venture capital, seed capital, government grants, subsidies, Kredit Usaha Rakyat (KUR), and others. Regarding the optimization of KUR, the Association is proposing a special verification process adopted from the procedures applicable in the conventional sector. In the digital economy, almost all data and transactions collected in the form of digital information, which can be extracted as the basis of empirical verification. This not only encourages the growth of SMEs is much faster, but also improve the effectiveness of the performance of the banking industry KUR dealer.

There are many other agendas are being deliberated by association with the government as the embodiment of the road map. Among these is the establishment of Technology Development Board on the stock exchange to open public participation, preparation of the safe harbor policy to provide protection for the provider of online-based platform, as well as tax policy conducive to the advancement of the industry.

In the midst of this positive euphoria, Indonesia will host the largest e-commerce event "Indonesia E-Commerce Summit & Expo (IESE)" on April 27 to 29 next. The event was organized by the E-Commerce Association of Indonesia together with the Ministry of Commerce, Ministry of Communications and Information Technology, and Creative Economy Agency aims to further strengthen Indonesia's position in the world arena of the digital economy. Dozens of leading figures of e-commerce world and national will gather to share ideas in order to accelerate their growth and transformation.

"This is a historical moment for the national e-commerce industry. We are very optimistic Indonesia has been on the right track. Therefore, we appeal to all elements to move quickly to realize the dream together through a work program that has been determined. Let's use the forum IESE later to evaluate the achievement of our hard work over the next few months, "said Daniel Tumiwa as Chairman of E-Commerce Association of Indonesia.

about IDEA

E-commerce Association of Indonesia which was formed in May 2012 an institution for the e-commerce industry players this country to interact with fellow players and also the government. Currently a member of the association includes more than 180 players from online retail category, market place, daily deals, classified ad, price comparison, travel, payment systems, logistics, and several related strategic partner. IDEA has a vision of making Indonesia as a state-based digital economy through a partnership with the partners in the country that can contribute to realizing the growth of e-commerce Indonesia, while continuing to run a program of education and socialization of this industry.

For further information, please contact:

Ayu Indirawanty

Secretary General Idea

+62 21 2550 2625

ayu@idea.or.id