Jakarta, May 9, 2017 - The Indonesian e-commerce industry must be able to take advantage of Indonesia's digital potential that is currently growing. Increasing Internet users is an opportunity for the growth and development of e-commerce industry. The rise of digital economic power became one of the opening speech points of the Minister of Communication and Informatics, Republic of Indonesia, Rudiantara when officially opening the exhibition of Indonesia E-Commerce Summit and Expo (IESE) 2017 at Indonesia Convention and Exhibition (ICE), BSD for three days starting Tuesday (9/5) to Thursday (11/5). This year's IESE theme "Empowering the Digital Energy of Asia".

In his speech, Minister of Communication and Information Rudiantara said that digital commerce activity is a new economic power that will put Indonesia as the front in the region. The IESE is expected to follow up the government's program on technology and the digital economy for MSMEs, as well as to support the Ministry of Communication and Informatics program in socializing the Indonesia E-Trade Map, especially in the achievement of 1,000 technopreneurs in 2020.

Meanwhile, the Chairman of Indonesia E-Commerce Association (idEA), Aulia E. Marinto, said the implementation of IESE is one of idEA's efforts to realize the goal of becoming a digital economic power in the region, even the world. Through IESE 2017, e-commerce industry actors can interact, share experiences and knowledge for the progress of the Indonesian e-commerce industry.

"We will continue to encourage idEA members to actively grow the country's e-commerce industry through innovative products and services. In the future, the challenges will be bigger and harder and we must be ready to face this to be able to compete at the international level, "said Aulia.

After the opening, Menkominfo Rudiantara and Chairman idEA, Aulia E. Marinto and entourage to visit the exhibition area that presents various booth e-commerce company Indonesia. This year IESE exhibition area is enlivened by about 150 companies in the field of e-commerce. Some big names who also attended the exhibition this time include Belanja.com, Blibli.com, Elevenia, Mataharimall.com, OLX, and others.

In addition, the State-Owned Bank Association (Himbara) will also open a booth at IESE 2017 as a form of banking support for the Indonesian e-commerce industry. The ease of transaction provided by banking is one of the important factors for e-commerce growth industry.

Answering the Challenges and Opportunities of the E-Commerce Industry

This year, the IESE exhibition brought more than 100 speakers from within and abroad. They will discuss thoroughly the challenges and opportunities of e-commerce industry in Indonesia and the world at the Summit and Workshop sessions during the exhibition.

The discussion of the material is divided into five pillars of "Moving From Bricks to Clicks", "Growing Local to Global", "Accelerating Digital Economy", "Going The Extra Mile", and "Bridging The Gap." These five pillars are downgraded into several topics Attractive strategies such as strengthening local businesses to global, designing startups as a new economic power, how to convert analog businesses into digital (bricks to clicks), the ins and outs of e-commerce taxation, data security in the virtual world, and the importance of big data, Other interesting topics.

Some speakers who will attend, among others, the Minister of Communications and Information Technology, Rudiantara, who discussed "Bridging the Gap of IT Infrastructure: How Can We Empower 90% of Indonesian Customers to Have Access to Ecommerce?"; Head of the Creative Economy Body, Triawan Munaf, who explores how to become "The Super Founders: The Quest of Empowering Local Digital Entrepreneurs"; The General Manager of Oversea B2B of Alibaba Group, Jack Zhang, provides an interesting insight on "Learning From B2B Giants: How Can Alibaba Rose To Power and What Indonesia Can Learn From It?"; And Managing Director of Google Indonesia, Tony Keusgen, will explain "Connecting Business and Their Customers: as well as dozens of other big names from home and abroad.

"Like last year, this year we bring together renowned speakers from home and abroad to provide insight on challenges, opportunities and best practices around the e-commerce industry.We hope that what the speaker has to say is a valuable capital for principals to answer the challenge , Seize the opportunities that exist and realize Indonesia as 'The Digital Energy of Asia', "concluded Aulia.