Jakarta, 9 December 2019 - 2019 National Online Shopping Day (Harbolnas) was officially launched by the Minister of Trade of the Republic of Indonesia, Agus Suparmanto and Chair of the Indonesian E-Commerce Association, Ignatius Untung, Monday (9/12).

Ignatius Untung appreciated the interest of the discount party participant, also known as 12.12. Yes, the enthusiasm in organizing Harbolnas is increasingly felt. "Some of the big e-commerce sites that had not previously joined Harbolnas, this time finally became participants," Untung said at the launch of the 2019 Harbolnas at the Hotel Borobudur, Jakarta.

Meanwhile, Minister of Trade Agus Suparmanto hopes that local products can occupy a very prestigious position in the hearts of shopping enthusiasts. "We hope that this event can benefit all e-commerce stakeholders, especially MSMEs in increasing business scale and utilizing e-commerce to market their products more efficiently with global reach," said the Minister of Trade Agus in his remarks.

In line with the wishes of the Minister of Trade Agus, Untung said that not only lifestyle or electronic products, commodities also become products that can be enjoyed during party discounts 12.12.

"Congratulations on joining Sayur Box, Tani Hub, and Brambang.com," he said. "For consumers, hopefully Harbolnas 2019 can really benefit the convenience and comfort of your shopping."

Not only that, the focus on developing local products was also demonstrated by the implementation of Harbolnas for two days. "Especially on December 11, 2019, all promos are aimed at all local products. All promos can be checked on harbolnas.idea.or.id. "

In addition, Harbolnas in 2019 is also supported by Bank Mandiri as an official bank partner. Noorman Andrianto as Vice President of the Bank Mandiri Credit Cards Group said, "As a form of Bank Mandiri's support for the growth of the e-commerce ecosystem, especially MSMEs, in the 2019 Harbolnas period Mandiri Debit and Mandiri Credit Card holders are entitled to get discounts of up to 80% on registered online platforms on the Harbolnas program. "

Not only that, Noorman added, Mandiri Credit Card holders also had the opportunity to take part in the #semuadapatbonus program with a series of attractive benefits such as Cashback up to Rp1 Million and Damage Protection of Rp 1 Million specifically for transactions in e-commerce in the period 10-12 December 2019. Detailed information regarding Harbolnas can be seen in bmri.id/1212.
  
The ease of payment during the implementation of Harbolnas is also offered by electronic money service, LinkAja. Edward Kilian Suwignyo, Marketing Director of LinkAja said, "As electronic money from and for Indonesia, LinkAja's participation as one of the payment methods can be used in six e-commerce sites, namely Sociolla, Gogobli.com, Blibli.com, Blanja.com, GOERS , and Loket.com is expected to advance the use of electronic transactions in various aspects of people's lives. "

This Harbolnas moment, Edward continued, is expected to be a driving force for non-cash transaction habits, which will provide a different experience in online shopping, more easily, safely, and comfortably. "Our presence in the six portals will also strengthen our main uses, both for BBM payments at gas stations, payment of various types of bills, digital payments in various modes of public transportation, credit purchases and data packages from all operators, as well as hundreds of thousands of merchants throughout the archipelago. "Harbolnas is also supported by Facebook as a platform that supports digital SMM literacy to the regions, and also J&T as a logistical partner that has a wide reach.

As is known, Harbolnas 2018 managed to record sales of local products which is quite impressive. According to data processed by the AC Nielsen research institute, at least 46% of the items sold during the 2018 Harbolnas are local products. For two days, Harbolnas 2018, still according to Nielsen, also recorded an increase in the number of transactions by more than 6 times.