With a population of more than 260 million people, Indonesia is a lucrative market for many products. Not only local, Indonesia is also the target of international traders. The needs of such a large population are opportunities for producers and traders of all products, including micro, small and medium enterprises.

The world continues to move forward and open up the possibility of new sophistication. There are only two choices; participate in and be part of the progress of the world, or be left behind and forgotten. As a business person, the last option is clearly not an option. Today, the digital industry is becoming a "king", and it is very difficult not to follow it.
All digital things can be utilized by businesses to develop their markets. Social media, which is now loved by all ages, is not merely a tool for friendship and friendship. Today's social media has even become a marketing medium. And what is currently also booming is e-commerce and the marketplace.
Not as easy as turning the palm of course, there are tricks that must be applied so that the promotion of your product on social media attracts the attention of consumers. How to arrange promotional sentences, to display products in the form of images.

Departing from this problem, the Indonesian E-Commerce Association (idEA) held an idEA EUKM event. idEA EUKM aims to help business people take advantage of the times to be more than just survive but can also enjoy the results of the sophisticated development of digital technology.

With this one-day training, idEA EUKM tries to guide businesses to master the tricks of marketing products in the digital sector. Armed with experience since 2018, this year idEA EUKM is present in 10 cities divided into two stages. The five cities in the first stage are Bekasi, Malang, Bogor, Surabaya and Yogyakarta. In the second stage, there are Bandung, Denpasar, Semarang, Tasikmalaya, and Cirebon.

To date, the idEA EUKM has visited 29 cities, educated more than three thousand business operators, and more than one thousand five hundred SMEs. Business actors are expected to be able to build their businesses to find more the right consumers, and meet existing market needs.