Talk Business E-Commerce in Indonesia can not be separated uniqueness of content offered by the respective businesses E-Commerce. The content in question can be seen from the different business models that offered by the respective E-Commerce to contents such as reviews of the products and services offered by the individual actors E-Commerce industry. In Indonesia, it is still debated whether there should be restrictions on the content for the Internet activities in Indonesia, because there still were differences about how to interpret a piece of content.

Content created creatively. The content should always be relevant to the context which has various meanings. Content and context which is given by the provider Internet service provider / ISP (Internet serive Provider). Business ISP (Internet Service Provider) or the content should be in a neutral position, should not be the judge and the only direct internet content that was determined or restrict certain content.

Mike Ogrill (Google Country Lead, Public Policy & Government Affairs, SEA) said that as a content service provider, Google always follow the rules are different laws in each country. It needs to make a more in-depth about the regulation of the provision of content services. Google supports the balance between government regulation regarding the agreement on the content that should be cut. Even so the government does not have the right of restrict certain content on the internet.

There needs to be an agreement and a separate alignment of the Internet user community to restrict content in the internet. And the presence of IDEA as an association of E-Commerce in Indonesia is expected to boost the growth of internet content Indonesia following the development of internet users in Indonesia. As an association of E-Commerce Indonesia idea can be the media to take an agreement and alignment of content that have masyrakat Indonesia via the internet, as well as the process of educating about E-Commerce business to support the growth of the digital economy in Indonesia.