Jakarta, December 1, 2016. Indonesia E-Commerce Association (IDEA), held a regular event of its e-commerce is #KamisCommerce with the theme "Sustainable Competitive Advantage in E-commerce" which presents an interactive discussion of e-commerce players; Andry Suhaili - pricearea.com CEO, Ignatius Untung - GM & Country Manager rumah123.com, Lily Suriani - VP Marketing Bhinneka.com, Faiz Fashridjal - Head of Marketing blanja.com and supported by Bank Rakyat Indonesia.

#KamisCommerce Mat this time held in conjunction with the night 'Choice Industrial Research Consumer E-commerce Indonesia "which is a joint initiative of the Institute for Research Idea MARS and SWA Magazine. "Intense competition in the industry, to make the players are trying to give the best to the consumer in order to further excel and become a winner in this business. However, the players still need data and information that is accurate and reliable in developing strategies to become a key player in dealing with e-commerce market dynamics. Meanwhile, the data that currently exists is not sufficient to be able to draw on the best strategy, the phenomenon is then faced with a number of important strategic decisions to be arranged in determining the life and death of e-commerce business. "Said Asto Subroto, President of MARS Indonesia.

The study was conducted through a descriptive research, which involved nearly three thousand respondents and there are five main variables assessed in this study, namely: Top Of Mind, Brand Used Most Often, Trusted in The Brand, Satisfaction and Recommendation. Kemal Gani, Group Chief Editor SWA Media explained that more than 80 percent of respondents are ready to enter the era of online shopping. Kemal explained in more detail that the respondent is spread from several cities in Indonesia, namely the Greater Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Denpasar and Palembang.

Also present at the event Indonesia E-Commerce Award, Minister of Communication and Information, Mr Rudiantara; Special staff MCIT - Ibu Lis Sutjiati; Dirtjen Aptika Kominfo - Mr. Samuel Pangarepan and VP Commercial Bussinesss Bank Rakyat Indonesia - Mr. Ariesta Krisnawan. "Personally and government (in this case MCIT) congratulated the industry players who have won pernghargaan, activities such as this, can spur e-commerce industry" said Mr. Rudiantara familiar with the greeting Chief Idea RA in a large family.

Idea appreciate the participation of industry players and especially consumers who have given his views, We congratulate industry players who have won the hearts of consumers are represented through this award. "This is one step ideas to motivate the players in the industry, so we will continue this event. Thus we hope, the perpetrators can be prepared with a variety of interesting innovations and improved quality of service "added Aulia Marinto, Chairman of IDEA.