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National MSME Day

In the framework of National MSME Day, Katadata together with Tokopedia held a talkshow entitled "Local, Champion". The General Chairperson of idEA Bima Laga was also appointed to be one of the speakers at the event. In accordance with the theme, Bima explained the support that has been given by E-Commerce Indonesia in an effort to promote MSMEs and Indonesian local products, including consistently providing various services to MSMEs.

Bima explained that so that the training provided can be received optimally, idEA categorizes MSMEs at 3 levels, namely Beginner, Intermediate and Advance. For MSMEs Beginners or beginners, the training provided is about onboarding on digital platforms, copywriting tricks and product photos, and other basic materials. Meanwhile, during the training for Intermediate and Beginner MSMEs, MSMEs were invited to understand how to advertise, read data insights from social media, use the POS system, complete permits and how to export. Bima added that MSMEs are expected to take part in the training from idEA so that they can continue to advance and develop.

Information about training organized by idEA can be accessed through idEA Instagram.