Idea and PT Omni eComm Expo, held a seminar titled "E-Commerce Advertising Strategy" Growth Hack Marketing Case Studies from IDEA Member in the series of conferences and exhibitions organized by E2Ecommerce held at Hotel Mulia Senayan on November 3, 2016.

Moderated by Adimarta (Offline Marketing & Business Development Manager Zalora), this seminar presents a person competent in the field in accordance with the topics on the marketing Chul Lim (Head of Marketing JD.id), Faiz D. Fashridjal (Head of Marketing Blanja.com ), Suryo Haryo Putro (Chief Marketing Officer Alfacart).

The first session was delivered by Lim Chul discussing the Digital Advertising. Chul Lim explained how digital advertising can be effective and sustainable. Clearly, in order to run digital advertising by attracting public attention, looking for the right target at the right time with the right message and build engagement with the behavior of the target audience.

While digital advertising in order to be sustainable plan carefully the key to long-term cost-effective, saw organic growth and building long-term relationships rather than short trigger. Moreover, Chul Lim various advertising strategies from the side a good balance in the different phases of the business.

Furthermore, the second speaker Faiz Fashridjal discussing the Marketing Growth Strategies. Departing from an idea that is the reality, the market is still in it's infancy. Traders still dominant, "willingly business" is just starting to kick in. investors are getting the picture now, Faiz share some tips to develop marketing strategies well. One of them by avoiding a race to achieve the "numbers" to build a solid business based on the fundamental keys. And create growth hacking enterprise discipline.

More discussion about strategies for offline and online marketing delivered by Suryo Haryo Putro. And the last session was a panel discussion by three panelists. In this discussion panel sessions, the participants were approximately 250 people consisting of IDEA participants and the public had the opportunity to ask more about the topic.

The event, which lasted about two hours this went smoothly and positively and enthusiastically welcomed by the participants. Hopefully with this seminar, the participants can develop a marketing strategy and advertisingnya be better able to compete. Thanks also We speak to three panelists who have been willing to share knowledge on this occasion.

See you at the next seminar IDEA.