Today E-Commerce business is starting to compete with conventional businesses. We need to know that digital business there must be a positive and negative side. As stated by Ignatius Untung, General Chairman idEA and Ghani Kunto as Smart Smart E-commerce host in his discussion at Smart Career, Radio Smart FM Jakarta.

In accordance with the topic of the conversation this time; Two Sides Digital, E-Commerce not only offers ease in doing business, but many things to note. For the first step in starting a digital business, we need to have a benchmark as a benchmark of whether or not the target marketing.

According to Mr. Ignatius Untung, the benchmarks of each business vary, depending on the investor-whether the investor wants to monetize quickly or not, then in terms of user growth, Cost Acquisition per Customer (CAC), Customer Life Time Value, and many others .

Speaking of digital business, Small and Medium Units or SMEs are certainly very closely related to the world of E-Commerce. As quoted from Radio Smart FM: Smart Career, Thursday (16/7), "Digital is the savior of SMEs, but on the other hand can also be angel lifting". Thus delivered by Mr Untung. According to him, digital is the breaker of the business chain.

Digital may threaten the manufacturer if the product he produced or marketed is lost in quality terms. Because in the digital business, consumers are always looking for the best product. If in the past, before the digital era the manufacturer was able to sell a product because the market is narrow and rivalry little, now in the digital era manufacturers are faced with the extent of market competition.

To add value to a product, the manufacturer must create a brand. Of course it is followed by the plus and minus it. "When SMEs enter E-Commerce, which needs to be learned not only how to play E-Commerce and digital, but how to build the brand." Said Mr. Untung.