Jakarta, April 25, 2017 - Based on data from Cooperatives and Small and Medium Enterprises (SMEs), the number of Indonesian entrepreneurs only reached 3.1 percent of the total population. This ratio is still lower than other countries such as Malaysia 5 percent, China 10 percent, Singapore 7 percent, Japan 11 percent and US 12 percent. On the other hand, the prediction of online trading or e-commerce, according to the Ministry of Communications and Informatics (Kominfo), will reach US $ 130 billion or equivalent around Rp1.710 trillion in 2020. This is in line with the growth of internet users in Indonesia, a survey conducted by the Association of Internet Network Providers Indonesia (APJII) reveals, that about 132.7 million people Indonesia has been connected to the internet with a total population of Indonesia alone as many as 256.2 million people. Seeing these conditions, then this is an opportunity as well as a challenge. Active internet users are a very potential "market" for Indonesia's digital economic growth. The question is whether they will only become consumers or become producers and sellers. With the rapid growth of online business, the people of Indonesia will get positive benefits in the economy such as welfare growth, new employment growth and others.

Today, the Creative Economy Agency (Bekraf), the Indonesian E-commerce Association (idEA), artists, and SMEs have joint initiatives, play an active and synergic role in realizing one of President Joko Widodo's vision of making Indonesia the largest digital economy Southeast Asia. Creative Economy Agency (Bekraf), as a government-established body in 2016, continues to make synergies and open opportunities for every element that has the potential and creativity of economic value. Creative economy based on human capital creativity capital, opportunity to push the competitiveness of the nation in the future. "Bekraf encourages the growth of the creative industry as the backbone of the creative economy and this is our common goal, we expect a paradigm shift from industry players. E-commerce is one of the creative economic infrastructure that is expected to accelerate the growth of sales of creative products of Indonesian children both in domestic and global market, "said Hari Sungkari, Deputy of Infrastructure of Creative Economy Agency (Bekraf).

Creative economic entrepreneurs are now growing with the e-commerce platform (e-SME), e-SME is the designation for SMEs who have utilized digital channels (marketplace, online store, social media) as a means of promotion and publication Creative products and services. The growth of SMEs-based creative business is not separated from the role of society with the government that continues to encourage, as well as private sector including artists.

Raffi Ahmad along with other artist colleagues has been actively participating in developing a digital-based people economy by creating a Digital People's Economic platform - Panaya.id. A platform built to help SMEs, who use the artist's social media as a tool to run their business. "Social media development is very rapid, and this should be utilized to develop people's economy. We welcome this synergy, with the government (Bekraf), idEA and SME actors will have a positive impact, not just expanding the market but encouraging creative marketing for SMEs to be superior, "said Raffi, representing artist friends who attended.

"We are delighted by the positive response of our artists to support government and idEA programs to develop the digital populist economy. Through this platform Panaya.id artists will help local products to reach the entire archipelago. The artists also invited tens of millions of followers to become retailers with very simple terms, "said Hero Tjokroardi, CEO of Panaya.ID.

As a symbol of the synergy, displayed some SME handicraft items that will be prepared as an online product that is ready to go national. Through the channel follower and fans of the artists, fully supported by the government, and assisted its deployment through the e-commerce network of idEA members, it is expected that in the future there will be SME entrepreneurs who are ready to be pure SME e-SMEs; Live clicks, paid, goods sent to anywhere. If it can be empowered, the number of successful Indonesian entrepreneurs will continue to rise. Ultimately, it will strengthen the national economy as a whole.

Aulia E Marinto, chair of idEA, said that in order to develop and strengthen the digital economy, we must embrace all parties, including these artists. "They are very powerful influence, see followers and fans in social media, tens of millions. So it will be very strategic collaboration and synergy is to encourage the development of e-SMEs. On the other hand, the Government and idEA can bridge the good relationship by preparing ecosystems that support the readiness of all parties, primarily to encourage SMEs to become entrepreneurs e-SMEs that are not only "ready and commit" but also quality, "hope Aulia. In the biggest event of e-commerce Indonesia, Indonesia E-commerce Summit & Expo (IESE) upcoming Raffi Ahmad dkk also Bekraf and the SMEs will present as a form of support to the e-commerce industry of Indonesia. "So we wait at IESE, ICE BSD Tangerang 9 to 11 May 2017," closed Aulia