The lack of availability of medical masks in the market, economic shocks for SMEs, as well as an appeal to use masks when doing activities outside the home attracted the attention of Bhinneka.com. E-Commerce, which was founded in 1993, also initiated the # Mask4Indonesia movement.

# Mask4Indonesia focuses on providing fabric masks that are effective in preventing the transmission of oral fluid, as long as they adhere to physical distancing standards. The buyer will get two pieces of cloth masks for Rp1,000, one for yourself and another for those around him.

The first objective of this movement is to help the government maintain the availability of medical mask supplies for health workers and sick people. Second, educating the public the importance of wearing a mask when forced to do activities outside the home. Yes, just use a cloth mask that meets health standards and can be washed for repeated use.

The third is to help facilitate and move the wheels of the economy of micro, small and medium enterprises (MSMEs) which are economically very affected. Later, many MSMEs turned to producing cloth masks. Finally, this movement also helped encourage community members to make masks independently with a tutorial on the Bhinneka.com site.

"The biggest task of e-commerce is to encourage MSMEs to continue to survive. Bhinneka.Com through the # Mask4Indonesia movement wants to help SMEs, by absorbing and distributing fabric masks throughout Indonesia, "said Bhinneka.Com Founder & CEO, Hendrik Tio. "The existence of this movement can be a solution for MSMEs who have to swerve to look for new sources of income, namely by making, and even selling cloth masks based on health standards."

Since it was launched at the end of March, the first stage of the # Mask4Indonesia movement has provided 10,000 masks. To ensure the spread of fabric masks to the wider community, one consumer can only make one purchase to get two masks. Currently, fabric mask supplies are being prepared for the next stage.

It is hoped that #Mask4Indonesia will roll from the RT level to the national level, so that at least one cloth mask can be reached, for one person throughout Indonesia. "Thus, medical masks can also be focused on the needs of health workers and patients," said Hendrik stressed.

As is known, the World Health Organization (WHO) and the official government issued an appeal to use masks for all people who were forced to leave the house. Appeal to keep distance or physical distancing seems to need to be equipped with the use of masks.

This rule has begun to be socialized. The strict application will come into force on 12 April. Those who do not wear masks will be prohibited from riding public transportation such as MRT, electric trains, Trans Jakarta, and other public transportation.