Convenience and convenience is one of the considerations for consumers when using e-commerce and other digital ecosystems. Providing fast, easy and convenient customer service is a challenge in itself, amidst the onslaught of promotional emails, advertisements and tele-marketing which can be noise for consumers. So, it is necessary to find solutions on how digital business can touch the personal side of each consumer and still have an automated process that makes it easier to fulfill needs quickly. So as to ensure and increase consumer loyalty.

At idEA's Power Talk with EXOTEL Friday, November 18, 2022, we invite idEA members to discuss technology innovation strategies to provide automation services while maintaining the human touch side. Several digital companies have used automation systems such as those owned by Exotel. With this system, it is proven to increase consumer loyalty to digital companies.