Last Friday, August 11, the Indonesian E-Commerce Association returned to attend an agenda organized by the RI POM Agency. This time, in the framework of Socializing the Online Promotion Friendly Zone (ZRPO). The ZRPO program itself has been launched by BPOM since May last year, together with idEA and a number of e-commerce platforms. The ZRPO program aims to increase the compliance of business actors in fulfilling provisions in the field of promotion of traditional medicines and health supplements, as well as protecting the public from misleading promotion of traditional medicines and health supplements.

At the event that took place in Depok last week, the POM Agency stated that the program, which was originally focused on e-commerce, will now also reach social media. Going forward, BPOM will collaborate with a number of social media platforms, influencers and content creators to support this program.