Welcomes ASEAN Free Trade Area, which will go to Indonesia in 2015, the players ecommerce homeland expected to be ready to greet him and be able to compete with countries other ecommerce players in Asia. Although Indonesia is still a developing country, in preparation for AFTA rated very enthusiastic welcome.

In order to welcome the arrival of this AFTA, Indonesia Ecommerce Association (IDEA) held a seminar titled "Towards AFTA Ecommerce Indonesia 2015: Strategies to Compete in Global Markets", Thursday, December 4, 2014 held at the Intercontinental Hotel, Jakarta. In this seminar, present speakers from Google, Fedex, Hijup.com, Adobe, Faspay, SAS Indonesia, Nurbaya Initiative, as well as SMEs online, Auliajati.com and President Furniture.

Ecommerce Indonesia Towards AFTA seminar held in 2015 in an effort to disseminate to the public online in particular economic actors about how the strategy should be done in the face of ASEAN free market. In addition, AFTA also aims to boost economic competitiveness in the Asia Pacific region and make the ASEAN region as a business production and regional markets.

Capital Indonesia in AFTA has been widely found in Indonesia, one of the Small and Medium Enterprises. Chairman of the Board of Trustees of the IDEA, Hendrik Tio, said that SMEs are usually engaged in handicrafts and cottage industry which is simply the difference between the other countries to our country.

"But, it's not a problem. Although in our country are many small businesses that are simple, then let it be strong in our country. Do not let the AFTA, it is another country that claims to handicrafts us. "Obviously Hendrik Tio.

Hendrik rate, AFTA is very important for the people of Indonesia to prepare ourselves so strong. "So, not only to host its own, but we also can explore and play in the Asia Pacific region. That is the role of government, the role of the Association of the Idea that represents all of them, and also the players as well as business people how to be active and work together. "Add Hendrik Tio.

Sub Director of the AEC I Ministry of Trade of Indonesia, Ali Akbar, explained that there are three pillars related to AFTA. AFTA first pillar of the single market and production base, with reduced tariffs or tariff liberalization for goods, services and investments. The second pillar of the issue of regulations that would give the competitiveness, transparency, and related to consumer protection. In this pillar, ecommerce serve as targets of the leaders in ASEAN to build it. The third pillar, namely SMEs. ASEAN is currently building an entrepreneurial incubator in which each state issued Presidential Regulation and Regulation related to SMEs.

Meanwhile, from the perspective of SMEs online, Poncho Suhirno (President of Furniture) said that there was concern when Indonesia began to join AFTA in 2015.

"Honestly, if there are people from Asia opened furniture company in Indonesia and their huge investment in the form of machines, while I was still wearing a craftsman, I was worried. Those with large capital, bring the machine directly from the country. When it comes to Indonesia, they immediately bought the stock of wood and we could just run out. In addition, the trouble to find employment will also be a new problem. If they come and make the company in Indonesia, frankly we're afraid. Fear ketarik employees. "Obviously Poncho.

However, to mask the taste concerns, Poncho assess optimistic that the Indonesian people are very smart to modify anything from bad to advantage by innovating.

With the inclusion of AFTA, it is expected more and more opportunities for players of e-commerce to expose them to the company's global and prepare for the market and the chance to become more widespread. Perpetrators must be able to adjust what is required by the ASEAN free market for the creation of the ASEAN economic community that is able to compete to sell products of high quality.