As a form of realization of its commitment to contribute to the digitization of MSMEs, the Gunadarma University Tax Center held a series of Smart MSME Design Seminars, with the theme Go Digital MSMEs: Optimizing Business Management, Finance and Marketing. The seminar series was held on Wednesday, October 5, 2022. As one of the speakers, idEA Deputy Chairperson Budi Primawan was present.

On this occasion, Budi provided insight to the audience based on his experiences and observations while working in the digital industry. Budi explained that in order for MSMEs to be digitized and even upgrade to reach foreign markets, there needs to be a synergy of business readiness, market access and market infrastructure, which involves not only MSMEs themselves but also e-commerce companies and the government as policy makers.

Budi explained, in terms of business readiness, MSMEs need to ensure quality and supply chain consistency, as well as after sales customer care. Meanwhile, companies engaged in the digital industry also need to collaborate and create integrated e-commerce, logistics and payment services. From the government side, there needs to be policies and concerns to provide education to MSMEs. Through the synergy of these three things, Budi is optimistic that there is a future and progress for Indonesian MSMEs in this digital era.