The potential of e-commerce businesses annually the higher the percentage of growth, particularly in Indonesia. Both the manifold and the retail marketplace. However, who would have thought at the time of the two models of the e-commerce is on the rise, there is one area that is growing rapidly again exceeded both the e-travel.

This is evidenced by the data that over 2013 ago, online travel sales increased by 1,400 percent over the previous year. This business will continue to grow along with the presence of tourist rides ticket booking services and car rental reservations this year. Moreover, when viewed from the side of business opportunities, companies that play in e-travel is still small compared with the large marketnya.

According to Natali Ardianto (Tiket.com), one of the main factors that make a business e-travel to be very promising is the growing middle class is growing. Moreover, most of them are in the productive age and younger. They also spelled out groups of people who are familiar with online transactions.

"Mid Class are targets for e-travel. Why? Because disposable income they are many that can be used for transactions and usually those are the young people as well and used to transact online than older people," explained the man who familiarly called Natali.

Unfortunately, amid growing e-travel, it must be recognized also not yet fully maximized. In fact, according to Natali, the magnitude of the potential of this industry has not been matched by many actors and consumers who enliven. This requires marketing efforts are more massive than the travel companies that already exists.

"Actually, the potential of e-travel Lesar was already more than before, but the play is still too small and its achievements have not been to everyone. The market is already great, but effort-effort marketing travel companies need to be more aggressive," said Natali.

On the other hand, the consumption level of Indonesian society today is also very high. Reached more than 50%. Thus, the fact the amount of e-travel market and consumptive people of Indonesia, it should be possible to develop e-travel industry to the next stage. In fact, it is not possible e-travel is later grown as large as in the United States, surpassing e-commercenya industry.