The performance of a website, especially for e-commerce admittedly have a significant effect. The website has a good performance, especially in both the speed will be very profitable e-commerce players. Free website always runs linearly with sales performance. That is why the speed of a website is very important.

However, according to Chandra July, Solution Development Manager of PT Telekomunikasi Indonesia International (Telin), before talking about improving the performance of the website, which should be online seller or e-commerce is to have unique items and good. Because the trigger first-time buyers to come visit the website is the goods. "What really makes the customer come to a website? Website is like a storefront, so the most important things," he said in Thursday Commerce by Idea titled 'Slow Websites Are Bad Business!'.

So, in July found there are two important issues in e-commerce should be optimized for the sale, the goods and the window. The goods in question in July here is that it be unique and competitive price. "In terms of goods, we should see the uniqueness, brand, and price competitive. In what sense is cheaper or not if compared to the others, "he concluded. With good items and secure, would be a guarantee of the arrival of the customer and can be converted into sales.

July also added that after having had good stuff, e-commerce can shift its focus to optimize the performance of the website. According to him, the ideal e-commerce is good merchandise, updates, and quickly accessing the website. "So these two things (speed websites and products) is something that is related. So we can not talk only speed, but also a good product," he explained.

For website problems, in July recalled the importance of the website to see the trend forward. Based on his observations in Telin, one page load a website should not be ruled out that a fast look and design of the website. For example, for an image problem, in July recommends taking pictures with a minimum size of 2-2.5 MB. Already not a day longer just using the image with a size of only 5kb or 500KB.

"Trend website forwards the original one page load only 500KB in 2010 to around 2 MB and in 2014 around 2.5 MB. This trend requires pictures on the website should be better, more colorfull, more enrich content, so that one page is loaded it is 2.5 MB for 2014. If we open the media portal, for example, that his image a lot, about 70 percent and perhaps 90 percent of whom are static objects, "explained July.