The objective of establishing a company not to mention the company's e-commerce edges is to make a profit or gain. The fact also shows that the perpetrators of e-commerce today, both at startup and companies who have large funding is growing so fast. Only, when the Indonesian e-commerce industry is still in the developing stages, ideally the perpetrators not only focused on profit alone.

According to Daniel Tumiwa, Chairman of the idea, in a seminar titled Enhancing E-Commerce Profitability: The Strategy "in Jakarta, Wednesday, April 23 last, should the perpetrators of e-commerce is not solely focused on profit, but rather creative in implementing its business strategy. "No longer just focus on earnings, but considering the 360 ​​degree strategy to build sustainable business models or sustainable," he said.

Daniel also added, e-commerce providers need to improvise and improvements in their online sites in order to improve the performance of the volume of users and the volume of transactions. "Currently most of the startup business players who are still learning to deal with the dynamics of the market are moving very fast," he said.

In addition, he is familiarly called Daniel was also suggested the importance of harmonization and coordination between actors in e-commerce environment if it is to increase profits. "Starting from the payment solutions and logistics, how relevant parties such as credit cards, banking, payment and logistics services provider offering solutions to accommodate various types of customers while increasing profits for the business," he explained.

Another important thing that must to be considered in the development of e-commerce today is about digital marketing. Daniel believes that digital marketing is important for their views. Moreover, a lot of changes in trends in the digital marketing world today. The perpetrators of e-commerce have to carefully look at this thing. "Then reviewing the content marketing ideas that have been designed, including determining appropriate social media platform with an online store," he said.

In the seminar, the speakers shared many interesting ideas about the creative marketing methods that can be exploited by players to increase their profits effectively. One is Irni Palar, Country Manager, MasterCard Indonesia who expressed the need for sharing container in the middle of the e-commerce industry is growing. According Irni, this is a very positive thing to explore the business potential of e-commerce industry in Indonesia. "MasterCard is committed to continue to support ongoing educational effort to sharpen the vision and business strategy businesses E-commerce," he concluded.
The objective of establishing a company not to mention the company's e-commerce edges is to make a profit or gain.