Presentation of Harbolnas Research Results 2023

National Online Shopping Day or Harbolnas was successfully held on 10, 11 and 12 December. This annual event, which carries the concept of the biggest discount party, is aimed at encouraging increased national economic activity, in particular by encouraging transactions and increasing purchasing power. The real form is by presenting attractive promos throughout the 2023 Harbolnas. As a follow-up agenda, the Indonesian E-Commerce Association (idEA) is holding an agenda to present survey results related to all transaction activities during the National Harbolnas on Thursday, December 21 2023.

To find out the findings and achievements achieved at this year's Harbolnas, idEA engaged Nielsen IQ to conduct research. Rusdy Sumantri as Director of NielsenIQ Indonesia explained that this year, the transaction value during Harbolnas reached 25.7 trillion Rupiah, or an increase of 13% from last year.

Harbolnas itself has been held since 2012, and it is hoped that it can continue in the years to come.