As a form of concern and contribution to advancing Indonesia's digital economy, Meta Indonesia or previously known as Facebook Indonesia collaborated with the Indonesian E-Commerce Association to create a series of business development training series entitled Level Up E-SME Training. This training has been held since 2021, and due to the good interest of MSME actors, the initiation of this training was continued and held 2 times in 2022. Each training series consists of at least 5 sessions, with interesting business development material in every session. This training targets business actors who have leveled up, in the sense that they have been able to take advantage of at least 1 of the 3 main digital economy tools provided by Meta, namely Business Facebook, Business Instagram, and Business Whatsapp.

Last Wednesday, August 10, the Level Up E-UKM Training entered its fourth session, presenting Ria Sakti, a business practitioner and owner of Anaria Souvenir as a resource person. On that occasion, Ria delivered material with the theme of knowing the character of the audience before promotion on social media. Through yesterday's training session, many participants claimed to be more aware of the importance of conducting research and determining specific target markets, in addition to business efficiency as well as to prevent losses on promotional funds.

The next session of the Level Up E-UKM Training, which is also the last session this year, will be held on Wednesday, September 14 with the theme of compiling a social media-style catalog. Please register yourself by clicking here to join the training.