Ecommerce Indonesia Association (IDEA) held an internal workshop with the theme "Digital Disruption in Ecommerce: Putting the customer at the center of your business!" on Thursday, November 6, 2014 at Hotel Le Meridien, Jakarta. This workshop speakers from Adobe and Rakuten and attended by Directors or the Founder member of IDEA.

In the first session, attended Alicia Andre as Account Executive of the company Adobe. Alicia said, the most important thing in e-commerce company is to acquire customers as much as possible. The role of social media is also encouraging in terms of global advertising. In addition, strengthening product is also done by adding a social element in the form of customer comments in contributing and assessment, and building loyalty through social community. Relevant content is also important to the buying process. In this case, there may be a connection in the system of e-commerce or website content management system. Provide a system that provides convenience in product search and purchase transactions.

Senior Solutions Consultant Adobe, Vineeta Bathija adds, the role of website templates and support components is also noteworthy because it will impact the disruption in the event of a discrepancy. Targeting required for website optimization and testing of the balance between the layout, creative, content, and functionality to run without interference difficult for customers when transacting.

Meanwhile, according to Koji Suzuki, Head of Data Driven Marketing Rakuten, explained that it is not less important to provide digital friendliness to increase customer loyalty. Seeing Rakuten as the electronics market the third largest in the world, with revenues in 2012 of $ 50 billion, Rakuten using business models B2B2C (business-to-business-to-consumer) and prioritize focus emotions and focus on the feelings associated with what is required by society today.

Many of these e-commerce sites experienced problems in digital noise. In fact, the world of e-commerce is now being intensively competing to win the hearts of customers in the digital market that is increasingly crowded. E-commerce business actors have to change the shopping experience on its site to distinguish it from other sites, not only of price but also make it a site that is more creative and innovative in shopping online.