Met in the same place with the online audience measurement press conference at the Pullman Hotel, Jakarta, Monday (29/8), Aulia Ersyah Marinto as Chairman of Idea describes three broad online audience measurement in particular benefits for member IDEA. First, as the book of advertisers, given the e-commerce players are those who advertise on the level of expenditure, it can measure its effectiveness.
"When we spend and expressed as website number one, two or three and recognized, so as peingiklan us to be effective," he said.
Secondly, some members of the IDEA is a medium that is included in the category classified ads with publisher status. In that context, certainly the members of IDEA benefit from this online audience measurement and make members feel more confident. He added, in the future to predict e-commerce platform could be a media platform or e-commerce became a media publisher.
Third, the idea that all members engaged in digital, starting from startup, medium to large companies, not all have huge costs. So hopes to be held this online audience measurement, the members could Idea terbantukan in the context of cost.
"Because there will be a package-package specifically designed for the members of IDEA, how much is being calculated consortium," said Aulia Ersyah Marinto.
In addition, he also mentioned that the online audience measurement is beneficial for startup. Because of this online audience measurement, the startup can know what kind of tools their website. Given the tools now comes with many modules such as social media, mobile and website to mobile aps that the future can be enjoyed by members of IDEA.
"For startup, to determine what kind of website also needs tools. Perhaps with direct prices is not strong. Passing Idea, members ranging from large and small will be able to enjoy. moreover many of its module tools, social media, mobile and website. The new website is now mobile and not yet into mobile Apps up, it's only a matter of time. In the future it will be enjoyed by members of IDEA "he concluded.
Currently, comScore into Indonesian online audience data provider selected by the five Indonesian Association incorporated in Digital Measurement Consortium (IDMC) and Bekraf. comScore itself is cross-platform measurement companies from the United States with operations in 75 countries and has been listed on the NASDAQ technology index. Previously, comScore and two other candidates had presented their solutions before the appraisal committee consisting of representatives of each association. The assessment is based on several criteria namely the completeness of the data, report generation capabilities, service levels, and costs.