Every year, National Online Shopping Day or Harbolnas is one of the most anticipated moments for the community. Harbolnas, which this year falls on December 10, 11 and 12 2022, is again fronted by the Indonesian E-Commerce Association, with support from the Ministry of Trade and attended by hundreds of business actors. Ahead of its implementation, idEA together with the Ministry of Trade held a Harbolnas Kick Off and Press Conference event on December 8, 2022, at the Ministry of Trade's Auditorium.

In the agenda, the Minister of Trade of the Republic of Indonesia DR. (H.C). H. Zulkifli Hasan, S.E., M.M expressed his hope that the transaction value at this year's Harbolnas could increase by 50% from last year. The total transactions during Harbolnas 2021 reached IDR 18.1 trillion, with local product transactions contributing IDR 8.5 trillion. Apart from expressing the target numerically, the Minister of Trade also expressed his hope that people would be more proud to buy and use local products. According to him, we should use what is produced by our own country. In line with this, the Chairperson of idEA Bima Laga also expressed his hope that there would be an increase in transactions, especially for local products which were given 2 days of promo implementation with a larger promo subsidy. Apart from that, Bima also said that appreciation for local products would not only stop at Harbolnas, but the peak would be held on December 13 2022 at the Proudly Made in Indonesia Award event.