As a follow-up to the Processed Food MSMEs facilitation program, the POM Center in Jakarta carried out Activities to Strengthen the Capacity of Processed Food MSMEs for Safe and Quality Products, last Thursday 23 November. These activities include Technical Guidance (Bimtek) regarding Processed Food Advertising, Product Marketing Strategy for MSMEs as well as Monitoring and Evaluation of the BPOM MD Distribution Permit Facilitation Program for Fiscal Year 2023.

In this activity which aims to provide provision and understanding for business actors regarding processed food advertising in accordance with applicable regulations, Vriana Indriasari as GM of Government and Institutional Cooperation of the Indonesian E-Commerce Association also provides training material regarding digital marketing strategies for Processed Food MSMEs to develop its marketing.