The E-Commerce Association of Indonesia (idEA) hosted a ThursdayCommerce event that this time invited members and raised the topic "Leveraging Data For Decision Making" on Thursday (22/2) at Rumah123.com office at 88 Office Tower, Kota Kasablanka, Jakarta. This idEA's regular program is the result of idEA collaboration with DataOn and COMScore, which is a follow-up to the socialization series of the Indonesian Digital Measurement Consortium (IDMC) on the benefits of Online Audience Measurement.

Present as speakers namely Chairman of Economics and Business idEA Mr. Ignatius Untung, Business Development Director IlmuOne Data & comScore Mr. Ghani Kunto and Managing Director Algorithm Mr. Nayoko Wicaksono.

During the discussion, the speakers explained about the various benefits of online audience measurement for e-commerce business and how to process the data for business purposes.