E-Commerce Association of Indonesia or IDEA held a monthly event on Thursday Commerce. The event that took place on Thursday (31/10) This is the fourth time. Housed in Pad @ 28 SCBD Thursday Commerce this fourth edition the theme "Boosting Your E-Commerce Sales!" #Let The Data Analytics To Help You #.

IDEA is a monthly event attended by approximately 50 participants from various circles. There are members of IDEA itself, as well as observers, perpetrators, instigators of e-commerce and the press. Thursday Commerce itself is designed to be a monthly event Indonesia E-Commerce Association (IDEA) as a forum in which the perpetrators and instigators of e-commerce can greet each other, discuss and develop together.

Daniel Tumiwa, as Chairman of the General Idea Commerce opened the show Thursday with a warm welcome to the participants who had the pleasure to present. He also talked about how the new issues that developed in the e-commerce industry in Indonesia today. Then Daniel also describes in general how the importance of the use of data analytics for e-commerce.

Commerce Thursday this time also presents four speakers that is credible in the field of data analytics. Speakers include: Erwin Sukiato and Hendrayana Kartiman of SAS Indonesia, Kusumo Martanto of blibli.com, and Marlon Keintjem of Tokobagus.com.

At the beginning of the discussion, Erwin Sukiato explain the importance and benefits of having a data analytics. He also outlined how data analytics can be maximized. Of course, according to Erwin, analytics data can later be used as a database to do a promo or campaign is right on target. Thus the company's sales could also increase.

Then Hendrayana Kartiman also provides an explanation of how SAS Indonesia in making the data analytics. According to him, the issue of e-commerce is currently associated analytics data is the company does not have detailed customer data. "With Customer Experience Analytics we use, we can determine customer behavior while visiting our website," he said,