In the month of Ramadan, Ecommerce Association of Indonesia held a regular event every three months on Thursday Commerce. Held in kaffein Coffee House, SCBD, with the theme "Mobile First". Other speakers at the reliability of the company's digital players such as Uber, Tiket.com, Gojek, faspay, and Elevenia.

The theme "Mobile First" is considered very influential in today's digital era. Judging from the phenomenon Gojek and Uber are rated highly exert an extraordinary influence only of an application in the gadget.

Start a conversation, Alan Jiang of Uber explained several important and interesting about the trend of mobile commerce and mobile commerce around the formulation of effective strategies. Additionally, Natali Ardianto of Tiket.com help explain the process and stages of development, user interface and user experience for mobile. According to him, in terms of developing a website or a mobile application, actually almost no difference. The difference is only when we run the mobile application. The goal is to utilize the features of the application itself, such as geo location and contacts.

"The keywords make the application is we have to think of one or two features are the most important and useful for the user," explained Natali.

Eddy TJU of Faspay helps to explain about mobile payment. Eddy said that many who make purchases directly from the mobile device. "It is a fact that is quite interesting," he said.

Furthermore, the key factor for mobile devices. First, create a common design which is easy to use by the user. Second, easy to shop, and the last, easy to pay. "Challenge in Indonesia is not the technology, but rather to the ecosystem," said Eddy.

Not only that, other concerns regarding the cost structure of mobile commerce, integration between the offline and online, and educating the market for mobile commerce, also presented by Kevin Aluwi of Gojek.

"The change from offline to online Gojek different is the method of ordering changed, and are still using the phone, are now using the reservation code of the application," said Kevin. According to him, the investment to the customer is important. The more the customer means that we also have to multiply its products as well.

Commerce Thursday was attended by approximately 150 participants. For approximately one and a half hour conversation was very communicative, Commerce Thursday closed with an iftar with all participants. [Gita / Editor]