On (23/4), the E-commerce Association of Indonesia (IDEA) held a seminar entitled "Enhancing E-Commerce Profitability: The Strategy". Located in the Grand Ballroom of Hotel Intercontinental Mid Plaza Jakarta, the event was attended by over 200 people from various groups, both the instigators of e-commerce, banking, logistics companies, telecommunications companies, enterprise digital marketing, payment companies, governments, students and the press , This seminar is the idea of ​​cooperation with MasterCard and Veritrans, and supported by Google, Adobe, JNE, Sociomantic, and media partner PasFM.

This seminar is intended for online providers who need insight to increase profits (profit) online store by examining more business processes from upstream to downstream. The topics starting from the payment solutions and logistics, how relevant parties such as credit cards, banking, payment and logistics services provider offering solutions to accommodate various types of customers while increasing profits for businesses. Then to the area of ​​digital marketing, how the players can re-review content marketing ideas that have been designed, including determining the social media platforms that suit their online store.

In addition, the focus of this seminar also discusses the dynamics of the user experience and funding in the world of e-commerce in Indonesia today. The speakers who attended this seminar also come from institutions that are competent in their fields, among others: Budi Gandasoebrata (Veritrans), Tommy Singgih (MasterCard Indonesia), Agus Hartono Wijaya (JNE), Natali Ardianto (Tiket.com), Mark Henley (Adobe), Krisnamurthi (Deputy Minister of Commerce of the Republic of Indonesia), and Henky Prihatna (Google Indonesia).

Daniel Tumiwa, Chairman of IDEA in his speech said, there are many things related to the development of e-commerce in Indonesia that should be addressed jointly by the perpetrators of e-commerce. Of particular interest is a matter of changes in one's motivation in doing online transactions. According to Daniel, for this year, the main reason people do transactions online is convenience. So, motivated people doing online shopping is no longer a matter of price.

"This year our study of the latter with Google said the reason people do online transactions not just the price. The main keyword is a convenience, and the characteristics that have emerged since a long time that people are willing to pay for convenience, willing to pay to get the goods earlier than the others, willing to pay for better service, "said Daniel.

This is a good sign for the development of e-commerce industry in Indonesia today. Daniel also saw that this trend indicates a lot of people who already embrace e-commerce. In a sense, people have already seen the value of e-commerce. In fact, Daniel convinced that its own transactions and satisfied with its service will abandon the traditional way of shopping.

"People who are already transacting and satisfied with its service, they will never look back again, with the traditional way of shopping. And that's a very good indication for us this year," said Daniel optimistic.