At (12/12) ago, Indonesia E-Commerce Association (IDEA) held a seminar entitled "Building Entrepreneurial SME Indonesia online: Business Expansion Strategy Towards Offline Offline". Located at Aryaduta Hotel, Central Jakarta, the seminar was held as an idea in an effort to promote participation of SMEs and e-commerce in Indonesia. The seminar was also supported by Google Indonesia, Mastercard, and RPX Express.

According to Daniel Tumiwa, Chairman of IDEA, in his speech said that the seminar was very important for IDEA and SMEs themselves. "This event is important for the idea, because the role of SMEs is the new order of the Indonesian economy," he said.

Daniel also added that the SMEs have a very important role in Indonesia. "The role of SMEs is very important, both from the number of business units, employment, and contribution in the GDP of Indonesia," he explained.
Unfortunately, the magnitude of the potential of SMEs have not yet maximized well, especially in the realm of buying and selling online. To that end, this seminar is present to assist and provide information to SMEs all things related to the digital realm.

Just imagine, in the middle menggeliatnya e-commerce industry, there are still many SMEs are not Go Online. According to data from the Central Statistics Agency (BPS), from 17 million SMEs are scattered throughout Indonesia only 75 thousand SMEs have a website. As a result they have not fully seize market opportunities in the digital world. In fact, based on a survey carried out recently against 200 SMEs in Indonesia, on average 29% of their annual revenues derived from online transactions.

In this seminar, IDEA also mean that SMEs will be ready to face the free market and the establishment of Indonesia as the country's biggest digital-based economy in Southeast Asia. "Indonesian SMEs need to prepare themselves to face the free market and penetrate the global market," said Daniel.

IDEA also hope that after this seminar SME business in Indonesia are more motivated to grow their business and better understand the landscape, business development strategy, and access available to them in the online world.