In the midst of Indonesian e-commerce industry is growing rapidly, the emergence of the phenomenon of the closing of Multiply Indonesia as of May 6, 2013 and, admittedly surprised many. In fact, the shock was felt in Southeast Asia, because as we know MIH / Naspers, as investors Multiply also opened a branch in the Philippines. But, it must be understood that the closure Multiply this does not necessarily signify the e-commerce industry Indonesia lethargic.

Based on the official statement of Multiply, Stefan Magdalinski, CEO Multiply quoted DailySocial, said that Multiply is not expected to be able to achieve a leading position in e-commerce industry with a sustainable business model. That's why they (Investors Multiply) decided to close their business activities, both in Indonesia and in the Philippines.

"Approximately one year ago, the local team Multiply given the very heavy duty, which is to completely change the business model Multiply from social networking to e-commerce sites," explains Stefan Magdalinski, CEO of Multiply. "After trying very hard, we are forced to admit that we have failed to do so. I really appreciate my team for all toil and perseverance, even if the end result is not what we want, "he added.

According to Daniel Tumiwa, Ex Multiply Indonesia Country Manager, basically Multiply business running smoothly and well, ranging from the old platform transition until now. "We managed to convince merchants who still prefer a transfer to join the new payment method and KPI we achieved all," he said.

Even thought, in the first six months of the transaction in Multiply has reached 600-700 transactions. "In our last 1000 - 2000 merchants who are active and in a month can produce a turnover of USD 2-3 billion," he said. In addition, Daniel also revealed that Multiply is the holder of the number of e-commerce transactions the highest in the BCA.

So, the business is actually doing quite well in multiply. Only according to Daniel, the closing Multiply it was purely a decision of the investors Multiply abroad. "Basically, business Multiply it went well. Supposing there at a speed of 30-40 km / hour and it's potential. But, our overseas investors assume the opposite, "he explained.

Personally, Daniel said that if he becomes investor Multiply, he will do the same. Only Daniel lamented the exclusion of parties from Indonesia to discuss sebenarnnya. "Unfortunately," heads "it was not the people of Indonesia. So, the market (the location of the problem) in which, while the "chief" who finish where, "he complained.

In fact, Daniel convinced that Multiply should be able to continue running, if only the people of Indonesia are given the opportunity to transform what the investors are still lacking. Daniel asserted, closing Multiply Marketplace does not mean the model is no longer a potential. According to him, the Marketplace is still relevant in Indonesia. Just how business people manage them well.