Following up on the results of the meeting between the Indonesian E-Commerce Association (idEA) and the Indonesian Direct Selling Association (APLI) on 20 July 2022, APLI invited the General Chair of idEA Bima Laga to attend as Guest Speaker at the 2022 APLI CEO Forum event. The event took place at Hotel Gran Mahakam on Thursday 8 September, attended by the CEO and Representatives of APLI Member Companies.

APLI itself is an abbreviation of the Indonesian Direct Selling Association, an organization that accommodates direct selling companies (Direct Selling / DS), including companies that run sales with a tiered system (Multi Level Marketing / MLM) in Indonesia.