In selling online, keep the quality of goods and services offered are important. With a quality product, it will give confidence to consumers and impact on increasing sales. But, basically in the world of buying and selling online, many things we must do to increase sales in addition to maintaining product quality.

Indonesia the world of e-commerce is currently prosecuting perpetrators to increase brand awareness. The reason is simple, without anyone knowing your e-commerce sites, where there may be sales ?. In a seminar on SMEs and entrepreneurs online hosted by Indonesia E-Commerce Association (IDEA), Achmad Zaky, Hijup.com CEO, stated this.

According to him, the absence of brand awareness, users will not visit a site, if he did not know of the existence of such a site. How to? Many things can be done. Achmad said it maximizes its marketing through social media and also do SEO (Search Engine Optimization). "Hijup.com exists in all social media," he said.
 
Through Twitter, for example, he advocated for online entrepreneurs to expand sharing of the benefits of the products it sells, not even often selling. In addition, no less important is to follow influential people. "To be favored in Twitter, increase sharing of the benefits of products that are useful for consumers and make friends with people who have influence," said Achmad.

For SEO, Achmad suggested doing SEO is not random. According to him, it is important to create SEO content quality and useful for consumers or potential consumers. By doing so, consumers have a compelling reason to shop. "Content that is commonly shared by Hijup.com is how to wear or use the veil," he explained.