Indonesian e-commerce industry continues to grow at this time. Along with this growth, many high-level qualifications that must be met by the e-commerce players. One of the qualifications is the performance of the website or e-commerce sites. Consumers generally want to have a good experience in accessing a site, especially the speed.

Based on the research and the latest data shows 47% percent of online consumers expect the loading time it takes a website for less than 2 seconds, 40% of users choose to leave a website that requires a loading time of more than 3 seconds, 79% of online shoppers are not satisfied with the performance of a website, choose not to shop on the website.

It certainly should be of particular concern for e-commerce. How not, recent research also shows a delay of 1 second loading time impact on conversion, decrease of 7 percent. To that end, there should be a special effort from e-commerce to improve and maximize the performance of the website. Because, for what the website name is unique, it looks good, but can not generate visitors, conversion rate, or the sale ?.

According to Aulia Marinto of Blanja.com, in the discussion on Thursday Commerce organized ideas, a lot of things needed to improve the load time of a website. The website is not only a great look and content, but also the load time of his fast. "To improve the load time, many of the components required, such as reducing page size, cache, optimize java script, CDN (content delivery network), and reduce network roundtrips," he said.

The components that are built by Aulia to develop Blanja.com. Aulia also added that it is basically the internet in Indonesia was already greatly developed. Just needed the right tricks. "Actually, in Indonesia, the Internet infrastructure is already very advanced. But, as same point, must have a trick to be able to get the location or the correct access. By doing so, both visitors Indonesia and abroad can access our site with the same experience," he explained.

However, Aulia also warned, though later the website is already qualified, in the sense already accessible, e-commerce still must consider another important fact, namely about the delivery of goods. "Okay pagenya is good and fast, but then delivernya not good, user or buyer would still be disappointed and dissatisfied. So, experience is about everything," he concluded.