Jakarta, Friday, December 11, 2015. Along with the implementation of the National Day Online Shopping (Harbolnas) in the past few days, Indonesia E-Commerce Association (IDEA) hoped that the participants can announce the accumulated value of online transactions throughout the event. This information is very important for further confirms the potential of e-commerce market of Indonesia from the perspective of domestic and foreign tourists. The release of data on a regular basis each year is also helpful to show the development of the industry from time to time.

Reflecting on a similar event in the United States known as Cyber ​​Monday, each year they grow in the transaction value of over 15%, reaching number 2 Billion US Dollars in 2014 ago. This event was first held in 2005 following the tradition of holiday shopping there, known as Black Friday. In China, this year sales reached a record $ 14 Billion US Dollars, even though they had started in the year 2010. Even more interesting, the transaction value is dominated by the giant e-commerce - Alibaba and JD, conducted the majority through smartphone devices.

As the practice in many other countries, as the umbrella industry association does not participate actively organized events this Harbolnas. To maintain the independence and integrity, IDEA is committed to not intervene against the commercial realm of individual members.

Nevertheless, the idea of ​​working to draw up an ethical code that can be used as a reference for best practices by operators of e-commerce, including the provision regarding promotions and discounts. Documents which will be launched at the event "Indonesia E-Commerce Summit & Expo" in the first half of 2016, is expected to be beneficial to increase the confidence and satisfaction of consumers in shopping online.

"We hope that this opportunity can become a means of education for Indonesian consumers about shopping online fun and comfort," said Daniel Tumiwa as Chairman of IDEA. "Release the value of the transaction to be an important part of education and partakes increasingly emphasized the position of the national e-commerce industry. Now the whole world sees Indonesia as a country with huge potential to become a new force e-commerce world. Let us realize that potential !, "he added.