E-commerce Association of Indonesia
Holds Seminar Titled
"Enhancing E-Commerce Profitability -The Strategy-"

Jakarta, Wednesday, April 23, 2014. E-commerce as an emerging industry in Indonesia in recent years have been enlivened by the online players from beginner level (startups) to players with large investments. The process of educating users and in parallel continue to do e-commerce providers to improvise and improvements in their online sites in order to improve the performance of the volume of users and the volume of transactions.

Seminar presented by MasterCard and Veritrans is intended for online business operators who need insight to increase profits (profit) by examining more business processes from upstream to downstream. Beginning of payment solutions and logistics, how relevant parties such as credit cards, banking, payment and logistics services provider offering solutions to accommodate various types of customers while increasing profits for businesses.

Beyond this, the digital marketing is an important area to be explored. The e-commerce players need to read the latest trend throughout 2014 and into the future, then reviewing the content marketing ideas that have been designed, including determining the social media platforms that suit their online store. In this seminar, IDEA also share interesting ideas about the creative marketing methods that can be exploited by players to increase their profits effectively.

The next thing discussed is the UI / UX. View website need to pay attention not only beauty but also consider the convenience for the user. Here we invite the organizers of the online store to share their experience in innovating mengembagkan view website and direct influence on conversion rates and profitability of the business.

The last important point to be opened in the seminar is funding. How can endorse third-party investment business expansion and create new business standards that strengthen the position of the player in the arena of competition with the industry, but also operational cost efficiency. Here also discussed the valuation method used by large companies in making acquisitions or investments, as well as tips for new businesses to attract investors.

about IDEA

E-commerce Association of Indonesia which was formed in May 2012 an institution for the e-commerce industry players this country to interact with fellow players and also the government. Currently a member of the association includes 45 players from the online retail category, market place, daily deals, classified ad, price comparison, travel, payment systems, logistics, and several related strategic partner. IDEA has a vision of making Indonesia as a state-based digital economy through a partnership with the partners in the country that can contribute to realizing the growth of e-commerce Indonesia, while continuing to run a program of education and socialization of this industry.

 

For further information, please contact:

Damayanti Ariandini

Sekertaris Jendral idEA

+62 21 2550 2625

anti@idea.or.id

Herry Cahyono

Weber Shandwick Indonesia

+62 21 5292 1881

hcahyono@webershandwick.com