ad:tech Launches Inaugural Southeast Asia Roadshow as a Prelude to

ad:tech ASEAN to Further Digital Development

Asia’s premier digital conference offers industry marketers a platform to converge and exchange progressive digital marketing ideas and challenges 

SINGAPORE - February 20 2014 - dmg::events, the leading conferences and exhibitions organizer forthe global digital marketing community, today announced the inaugural launch of the ad:tech SoutheastAsia roadshow series in 3 major cities - Jakarta (5th of May), Kuala Lumpur (7th of May) and Bangkok (9th of May). The roadshow  series will serve  as a prelude to the  rebranded  regional event,  ad:tech asean 2014  the leading digital marketing event in the region, in Singapore from 8-9 July 2014. 

Unifying digital marketing and advertising communities, ad:tech asean has been the foremost platform seven years running for marketers to converge and exchange progressive and entrepreneurial approaches to digital marketing. The source of creative and innovative discussions, the event attracts thousands of attendees at every year, with the highest percentage of overseas attendees  stemming from Indonesia, Malaysia and Thailand. 

This year, the roadshow series revolves around the theme of “Marketing in a Digital World”. With more than 40 percent of internet users coming from Asia Pacific, and 9.4 percent of total users from Southeast Asia, Jakarta, Bangkok and Kuala Lumpur are natural choices to host the roadshows. These countries are large contributors to Southeast Asia’s online population of 62  million, with their respective digital landscapes continuously improving over the past decade.

"Over the years, we have seen new companies emerged out of ad:tech from these high growth potential markets. With the launch of the roadshow, we aim to better engage industry stakeholders and deliver localised content that matters on the ground," said Julia Kwan, General Manager SEA, dmg::events.

"Thailand, ahead of its neighbouring countries in maturity and long term economic growth, has risen 33 percent to reach 24 million Facebook users over a quarter in 2013. Malaysia on the other hand has the fourth highest proportion of “digital natives” in the world with more than 3.9 million Malaysian youth falling under this category. This indeed proves to be an opportunity for marketers to charge ahead as the digital landscape for 2014 gravitates towards increased mobile penetration, native advertising and data."

An impressive line of keynote speakers has been confirmed for ad:tech 2014 and centers on topics such as Mobile, Social, Insights & Data, Measurement & Analytics, Video, Talent, Content Marketing, Engagement and Storytelling, Demystifying Digital,  Growth Hacking, Online & Offline Ecosystem  and Brand case studies. 

An advisory board for each roadshow city has also been formed who will act as ambassadors for the event, and is composed of the following leading local industry figures:

Jakarta: Anand Tilak, Head, Indonesia Facebook; Damon Hakim, Founder/CEO RED Comm Indonesia; Daniel Tumiwa, VP of e-commerce, Garuda Airlines; Edi Taslim, Group Digital Head, Pt. Kompas; Italo Gani, Co-founder/CEO, Adskom

Kuala Lumpur: Andreas Vogiatzakis, CEO, Omnicom Media Group Malaysia; Jordan Khoo, VP, APAC, SIZMEK; Matthew Zaheen, Head of Marketing, Google; Mitsuru Kikunaga, Group Head of Digital AirAsia

Bangkok: Nathida Ratthanawut, Founder, MarketingOops.com; Paul Srivorakul, Regional CEO, aCommerce; Siwat Chawareewong, CEO, mInteraction; Wannee Ruttanaphon, Chairman, IPG Mediabrands Thailand.

Key ad:tech ASEAN 2014 partners: 

Full Sponsors list to be announced 

Exhibitors: Computerlogy, Criteo, AT internet, eGenetic, MicroAd, Neverblue, Smaato and many more 

Association Partners: The Association of Small  and Medium Enterprises (ASME), Direct Marketing Association of Singapore (DMAS) , Search Engine Marketing Professional Organization (SEMPO), Malaysian Advertising Association (MAA), SiTF, The Society of Publishers in Asia (SOPA) and many more

Media Partners: AdAsia,  Adlib, Adobo Magazine, Digital Mediabuzz,  Singapore Business Review, Marketing Oops, South China Morning Post, TOPSEOs, Visibility Magazine and many more 

Social and Search Marketing Partner: Happy Marketer

Official Communications Partner: Bite Global 

For more information, please visit  www.adtechasean.com

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, Kyushu, New Delhi, Bangalore, Melbourne and Sydney. ad:tech is produced by dmg :: events, based out of the company's headquarters in Dallas,Texas. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg :: events

Dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in more than 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries.  Additional information on  dmg  ::  events  can be found at http://dmgevents.asia/. As a member of the FTSE 250, DMGT is ranked as one of Britain’s largest companies listed on the London Stock Exchange.

For More Information, please contact: 

Melanie Mostafa-Poon

dmg events Asia Pacific Pte Ltd

Email: melaniepoon@dmgevents.com  

Tel: +65  6422 1489

Bianca Huebner

Bite Global for ad:tech

Email: bianca.huebner@biteglobal.com  

Tel: +65 6323 7377