Vision Association of E-Commerce Indonesia, among others, is to create a healthy industry, as well as a bridge and a good relationship between players in the industry with industrial partners on an ongoing basis, including with the government in terms of regulations relating to the interests of industry, as well as with associations other direct an essential element in the development of e-Commerce industry ecosystem. In addition, IDEA also wants to make a significant contribution to economic growth through e-commerce activities conducted through the platform of each member. In connection with the long-term plans, IDEA want to participate in making Indonesia the largest digital-based economy in Southeast Asia. To realize this vision, it is the mission of the IDEA members to be more active in educating and promoting the e-commerce industry. Seeing that there are still very few e-commerce experts in Indonesia, confirmed that IDEA will focus on human resource development in e-commerce industry.

VIsion

• Contribute significantly to the economic development and equitable distribution of wealth in Indonesia through e-commerce activity.
• Making e-commerce facilities are available to all Internet users in Indonesia.
• Making Indonesia the largest digital economy base in Southeast Asia.

Mission

• Undertake educational activities extends about e-commerce
• Conducting a thorough promotion of e-commerce
• Develop human resources field of e-commerce
• Develop superior technology to encourage the success of e-commerce industry