On June 27, 2013 last, E-Commerce Association of Indonesia held a thematic discussion event Thursday Commerce third edition. As we know Thursday is a monthly event IDEA Commerce in an effort to unearth the e-commerce industry for the community. The theme this time is "Encouraging Experiences Growth: Learning from Multiply".

This event was attended by approximately 70 participants from various groups, both of member IDEA itself, as well as observers, perpetrators, instigators of e-commerce and the press. Different from previous editions, the third Thursday Commerce was held at POSTE Kitchen + Bar, The East Building, Ground Floor, Mega Kuningan, Jalan DR Ide Anak Agung Gde Agung Blok E 3.2 no. 1.

The discussion was opened by the Rama Mamuaya, CEO Dailysocial which is also a media partner of IDEA. Applies also moderator of the discussion, Rama say a few words about the phenomenon lid Multiply Indonesia in the middle of the e-commerce industry menggeliatnya Indonesia. Hopefully, with this discussion will be a valuable lesson for all parties in the e-commerce industry in Indonesia.

Talkshow with a simple concept, this time presenting Commerce Thursday four speakers and that became the main speaker was Daniel Tumiwa, as Ex Multiply Indonesia Country Manager. Then there Heng Prihatna, Indonesia Country Consultant Google Indonesia, Irfan Badruzaman, Marketing Manager Tokobagus.com and Tom Damek, Co Founder & Managing Director Lazada.co.id

In the first session, Daniel Tumiwa tells the story of how the actual chronology and reasons why Multiply Indonesia suddenly and unexpectedly had to be closed. It is indeed quite shocked players in e-commerce industry Indonesia, especially if you look at the statistics Multiply promising and looks "healthy" course.

Daniel also gambling explained that the presence of foreign investors is not always profitable. There are pluses and minuses there. For that as Indonesia, we must also be observant and careful in looking at all the opportunities that exist, particularly from foreign investors.

Second session, the speaker is talking and discussing about how to build an e-commerce are good. Then a little discussion about the areas outside Jakarta that actually worked as a customer potential of e-commerce. Then there is also the explanation about whether the perpetrators of Indonesia's e-commerce has been a turnover or vice versa.

IDEA hopes what happened yesterday (closing of Multiply Indonesia) should be a valuable lesson and encouragement to continue to develop this new industry.